SS21 lookbook photoshoot.
Full body, detail and portrait shots of the SS21 collection _INSTINCTS (8)* from ISO. POETISM. Being the first in-studio photoshoot for the brand, the project involved concept development on how to bring identity into a white-wall-studio, as well as construction of the photo set. The set is based on the idea of how objects stand out from a white infinity backdrop, and then applied with enough brand identity to create the correct atmosphere. The lookbook is part of the SS21 INSTINCTS CARE PACKAGE.
Michael C. Madsen is a graphic design & photographic studio, working mainly in the fields of fashion, culture, arts and music. We work internationally with
IMAGE MAKING: stills
CGI, as well as
concept creation. The studio is currently based in:
Feel free to contact us for a non-binding talk, about how we can help your brand in a strong and visually pleasing direction: contact[at]mcmd.dkSELECT CLIENTS:
"THE CENSORED EXHIBITION" Copenhagen Photo Festival Copenhagen, Denmark 2021
"MIRAGE CLUB" Gallery 24 BEAUBOURG Paris, France 2018