Webdesign for the online architectural/art gallery PLATFORM.
PLATFORM is a new independant online gallery, exploring new archtectural statements through online exhibitions, events and projects. Being based in Denmark, PLATFORM wanted to differentiate their visuality from the rest of the scandinavian architectural scene – by purposefully not using traditional scandinavian design traits such as pale earthy colors, strong focus on readability and heavily curated imagery. Instead, we are using highly contrasting black/white and a single accent color: red. We purposefully stretch the width of the article paragraphs to be almost annoyingly wide, and let the artists have full control of the images used in the articles. It is an almost brutalistic approach to design, in a field where "beauty" and "aesthetics" are usually tied to a very specific set of rules.
Michael C. Madsen is a graphic design & photographic studio, working mainly in the fields of fashion, culture, arts and music. We work internationally with
IMAGE MAKING: stills
CGI, as well as
concept creation. The studio is currently based in:
Feel free to contact us for a non-binding talk, about how we can help your brand in a strong and visually pleasing direction: contact[at]mcmd.dkSELECT CLIENTS:
"THE CENSORED EXHIBITION" Copenhagen Photo Festival Copenhagen, Denmark 2021
"MIRAGE CLUB" Gallery 24 BEAUBOURG Paris, France 2018